This was 2 weeks ago. I don't even know why you're reviving this thread.
For being here 2 years and a bit, I've seen most of the Arma 3 Weekends and sales; as both staff, support and as a player. From my experience, an amount of the players in these periods purchase/download just to come back and troll/rule break (already banned on their actual accounts) or fresh players that don't give a flying fuck because they can just refund/got the game for free. Obviously in my comment I generalised the people that join the servers during these periods. As an older member of the community or someone that's experienced these periods themselves there is a running joke about it all.